New Balance


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The Story of New Balance Shoes

New Balance shoes actually have over 100 years of history. The American sports brand was established back in 1906 and quickly achieved great success. William J. Riley, the founder of New Balance, had a big vision of creating shoes with better fit and quality than what people were accustomed to.

The first models specifically aimed to create shoes with better balance, which also inspired the company's name.

In the 1960s, the development of shoes for New Balance gained momentum. They developed the 'Trackster', which was the world's first running shoe with a 'rippled sole'. At the same time, it was also the first running shoe available in different widths.

These factors made New Balance sneakers a popular choice among many American running teams at various universities and colleges.

Since then, New Balance sneakers have continued to be a popular choice, but not just as running shoes anymore. Many people have embraced the combination of functionality, comfort, and design, happily wearing their stylish New Balance shoes in everyday life.

The great success has also led to many interesting collaborations, where New Balance shoes have established themselves as fashionable footwear. Many prominent figures have also embraced the shoe, including Steve Jobs, who was known as a big New Balance fan and almost the frontman for the 992 series.

Check out our many other sneakers

In addition to our selection of New Balance sneakers, we also have a wide range of stylish and rare sneakers from many other major brands.

For example, check out our selection of Yeezy, Air Jordan, Nike Air Force 1, and much more.

When you shop at UNMARKET, you can be sure of 100% authentic products, fast delivery, and secure payment.

If you have any questions about our selection or specific models, please feel free to contact us at